AdWeek: How Arby's Turned Its Brand Around After Years With an Identity Crisis

"The menu is a great way to tell a story. The interior is a great way to reinforce the story," says Kate Edwards, a food industry consultant.

Huffington Post: Top 5 New Year’s Resolutions to Make Your Customer Service Shine

Amex OPEN: "Perception is everything,” says Kate Edwards

Amex OPEN: "Perception is everything,” says Kate Edwards